Benefits of this membership include:

• A notice for new Allied Members sent to all brewing member contacts
• Listing on website with logo and link to your website
• Invitation to our two annual membership meetings
  • Display at any meeting with no separate booth fee (dependent on space and availability)
  • Potential for presenting depending on value to brewing members
• Invitation to 4+ Social Nights throughout Alabama each year
• Use of ABG logo (some restrictions apply)
• Access to brewing member contact information
• Priority for sponsorship opportunities for more access and brand promotion
• Other ad hoc, exclusive opportunities throughout the year
• Limited ability to use ABG email distribution to contact all brewing members for promotions and information

Every few months, we help host a Guild Social Night somewhere in Alabama. These are social, non-business events where industry members can meet up and network. We invite brewing, distillery, and Allied Members, as well as non-member brewers.

As the host, you are entitled to exclusive branding for the event. You will also be credited in the notification emails leading up to the event.

We will gladly work with you to find the perfect venue and to organize the night. These are very popular events.

2020 Social Night Schedule (subject to change)

• Tuesday, March 31 – Guild Social Night: Mobile
• Wednesday, September 30 – Guild Social Night: Huntsville
• Tuesday, November 17 – Guild Social Night: Birmingham
• TBD – One additional Guild Social Night is Floating

A big part of the Alabama Brewers Guild mission is to educate our breweries and distilleries about legislative, regulatory, market, and technical topics.

Our webinars are well-attended by owners and employees both live and at the archive on our website.

Webinar sponsors get credit in 3 or more email notifications about the event, plus a thank you during the presentation. Sponsors are also encouraged to introduce themselves with a 30 second slot at the beginning of the presentation.

2020 Webinar Schedule (subject to change)

• Thursday, January 23 – The Guild’s 2020 Legislative Agenda
• Thursday, February 27 – Update on the 2020 Legislative Session
• Thursday, May 28– TBD
• Thursday, June 18– State of the Craft Industry in Alabama (2019 Statistics Review)
• Thursday, August 27– The New Law (2019 Legislative Recap)
• Thursday, October 22– TBD

The Alabama ABC suggests all licensees maintain a copy of state alcohol regulations on the premises. The Guild began printing and distributing the annual legal reference to members in 2018.

Somewhat surprisingly, our brewery owners and their employees actually reference this publication regularly! Alabama’s alcohol laws and regulations are complex, and we encourage our members to try to deeply understand the rules instead of relying on word-of-mouth.

This is an ideal branding opportunity for law firms and others who want visibility with the people responsible for compliance at our member breweries and distilleries.

Rates

• Full-page back cover: $850
• Full-page inside front cover: $750
• Full-page inside back cover: $700
• Full-page content page (limited): $650

The publication is distributed to new and renewing brewing and distillery members beginning at the annual meeting.

The Annual Meeting is our largest gathering of the year with 75% or more of our member breweries having at least one person in attendance. We start off with a social networking event the evening before, with between 5 to 8 hours of programming during the meeting.

All Allied Members may attend, but there is an hour-long session that is open to production members only. Allied Members are also eligible to display at the meeting, and the Guild provides many opportunities for mingling between business and presentations. However, display space is limited and only sponsors have a guaranteed placement.

Two or more sponsorship options can be combined with discount pricing. Please reach out to ask.

Annual Meeting Pre-Party Host

• $1200 plus hospitality
• Exclusive opportunity for Allied Members only

Host the statewide social gathering the evening before the meeting. The host has exclusive branding at the event, and we will work with you to select the venue.

Annual Meeting Imperial Sponsor

• $1500 investment
• Exclusive opportunity for Allied Members only
• Primary branding placement
• Host for the Happy Hour
• 10 minutes to kick off the meeting
• Guaranteed and priority display placement
• Handout items for attendees

The Imperial sponsor receives major credit for the annual meeting with primary branding placement. They also provide a representative to kick off the meeting to the group with a 10-minute block of time.

Annual Meeting Sessionable Sponsor

• $250 investment for members
• $300 investment for non-members
• Branding placement
• Guaranteed and priority display placement
• Handout items for attendees

Sessionable sponsors receive credit for membership and branding placement at the meeting. In addition, these sponsors get guaranteed and priority display placement and may provide handout items for attendees.

Annual Meeting Breakfast Sponsor

• $750 investment
• Exclusive opportunity for Allied Members only
• Sessionable sponsorship included

The breakfast sponsor has exclusive branding presence at the morning coffee and breakfast area.

Annual Meeting Lunch Sponsor

• $1500 investment
• Exclusive opportunity for Allied Members
• 15 minute presentation during lunch
• Sessionable sponsorship included

The lunch sponsor has exclusive branding presence at the lunch area and is able to provide a 15 minute presentation during lunch.

The Guild Gathering is our end-of-year meeting in December where we give members an overview of the year that was and the plan for the year to come. We generally have 60-75% of our alcohol producer members in attendance. There is usually no more than 1 to 3 hours of programming with more time devoted to informal mingling.

All Allied Members may attend and eligible to display at the meeting. However, display space is limited and only sponsors have a guaranteed placement.

Guild Gathering Imperial Sponsor

• $1000 plus hospitality
• Exclusive opportunity for Allied Members only
• Primary branding placement
• Host for the Happy Hour
• 10 minutes to kick off the meeting
• Guaranteed and priority display placement
• Handout items for attendees

The Imperial sponsor receives major credit for the annual meeting with primary branding placement and credit for the Happy Hour after the programming. They also provide a representative to kick off the meeting to the group with a 10-minute block of time. The Guild Gathering is typically early-afternoon, so there is no lunch or dinner service needed. However, the Imperial sponsor may want to work with Guild staff on providing snacks and pricing for the Happy Hour.

Guild Gathering Sessionable Sponsor

• $250 investment for members
• $300 investment for non-members
• Branding placement
• Guaranteed display placement
• Handout items for attendees

Sessionable sponsors receive credit for membership and branding placement at the gathering, meeting notices, and registration page. In addition, these sponsors get guaranteed display placement and may provide handout items for attendees.

The 2020 Craft Brewers Reception for lawmakers is tentatively scheduled for March 10.

Legislative advocacy is the biggest value proposition the Guild provides to our member breweries and distilleries, and our success over the years has led to tens of millions of dollars in new investment from Alabama’s craft brewing and distilling industry. Show your support for continuing legal reform in Alabama to help our industry members succeed.

The Craft Brewers Reception has become one of the most popular legislative social events of the year with large turnout from state lawmakers and legislative leadership. Our brewers enjoy meeting and mingling with their elected officials to help them understand the importance of our industry and the need for the regulatory structure to adapt.

By attending as an industry sponsor, you help our members communicate the broader economic impact of the local craft brewing industry.

Guidelines

• Priority is given to suppliers involved in brewery equipment & service, ingredient sourcing, and local/regional companies
• Tables should be attractive and showcase your industry
• Hands-on displays and sample items are strongly encouraged
• A representative must be present at the table throughout the event